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Building an online presence for blue collar businesses.
WEBSITE BUILDS Thoughtfully catered to Blue Collar Professionals:
Designed to sell, not just look pretty.
Instant booking alerts.
Automated replies so you can get the job before your competition
Formatted for computers, phones and tablets, and loads quickly
Lists your Google Reviews with a link to your Google Business Profile
Get found on Google - website is attached to your Google profile.
Build a recognizable, credible brand - brand strategy, colour palette & fonts
TRUSTED BY LOCAL PROFESSIONALS
WHAT OUR CLIENTS SAY
"Amazing Web design, very easy to work with and super friendly! Meara created our website from scratch and we’re super happy with the results! We 100% recommend Insiteful Web Design for any website development. Especially contractors!"
Blake Nichol, Dump N Dash
WHAT OUR CLIENTS SAY
"Meara did a great job for my company webpage it made huge difference for expanding my business! I get on average 4 leads per month from the website, and constant feedback saying how great the webpage is! Thanks Meara!"
Brennan Seguin, Hemlock Tree Care
WHAT CLIENTS SAY
"We had Meara do our website for our Airbnb cottages! It was such a pleasure working with her - kind, respectful and very mature. On top of all that, she nailed the vision of our dream so well that both my husband and I were extremely impressed. She is a master at what she does - attentive and understanding of her customers needs and wants!"
Christine Nikander, Penny's Cove
WHAT CLIENTS SAY
"Meara did an amazing job on my website. She was collaborative and helped me bring my vision to life. The landing page has generated lots of good leads for my business. Highly recommend!"
Liam MacDonell, MacDonell's Landscape and Construction
WHAT CLIENTS SAY
"We were so pleased with the results of our website from Insiteful Design. Professional and prompt, our site design has been a game-changer for our business as clients easily navigate the important details of our tent rental business! Meara made the web design easy and efficient!"
Craig McDonell, McMac Tents
ABOUT
Creativity and design have always been part of my life. Growing up in the SD&G area, with a mother who is a visual artist and a family who led successful businesses in landscaping, I developed a natural appreciation for thoughtful, beautiful design.
Today, I bring that same creative foundation to the websites I build. Since 2022, I’ve been supporting businesses and organizations to either capture the spirit of their existing brand, or bring a new one to life, always focusing on timeless design and a lasting impact.
Coming from a multigenerational family who own businesses in the trades industry, I understand how busy running a successful business, working hard on the job site and making time for your personal life can be. Now, I support this industry by building company's reputations through their online presence - saving them valuable time and helping them sell more jobs.
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projects that combine creativity, strategy and Results
[01]
2025
St. Lawrence Sport Fishing
[Website Build & Brand Design]
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Designed and built the website for St. Lawrence Sport Fishing, a fishing guide service on the St. Lawrence River, with full creative freedom to develop their brand and online presence. The site captures the thrill of freshwater fishing through bold visuals, a clear service breakdown, and user-friendly navigation. It’s built to increase clientele, showcase their experience, and build a strong reputation for the newly launched company.
[02]
2025
Hemlock Tree Care
[Website Build]
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Hemlock Tree Care's goal was to establish a strong online presence and increase leads. This was accomplished by clearly outlining their services, providing client testimonials, and integrating a user-friendly Free Quote form on the website to facilitate new business leads.
[03]
2025
Penny's Cove
[Website Build & Brand Design]
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Penny's Cove are four short term rental properties located in Lancaster, ON. The clients approached me to create a website with booking software that synced with their Airbnb calendar. The website I created does just that, while capturing the warm, welcoming feel that the cottages boast.
[04]
2025
McMac Tent Rentals
[Website Refresh]
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A complete website refresh was required by McMac Tents - all old content was discarded and a new website was built for an updated, modern platform that legitimizes their business. The website also accomplished the company's goal of increasing site traffic and client leads.
[05]
2022
Glengarry Mental Health Initiative
[Website Build & Brand Design]
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Glengarry Mental Health Initiative sought a site that conveyed a sense of calm and clarity while also clearly communicating their mission. Insiteful accomplished these goals through both thoughtful design and well-structured content, while creating an inviting, user-friendly platform, that welcomes and supports every visitor.